Fractional marketing leadership for senior living portfolios
Occupancy Growth Audit
Fractional Marketing Leadership
90-Day Occupancy Accelerator
We'll conduct a 30-45-day deep dive into a variety of analytics and processes:
- Weekly meetings
- Lead sources & cost per lead
- Conversion funnel performance
- CRM & reporting structure
- Media Allocation
- Vendor contracts
- Sales process effectiveness
Outcome: Clear action plan to improve census without blindly increasing spend.
90-Day Occupancy Accelerator
Fractional Marketing Leadership
90-Day Occupancy Accelerator
We implement a repeatable growth engine to help smaller operators scale:
- Marketing & sales alignment
- Converstion improvement strategy
- Budget reallocation to highest ROI channels
- Lead response standards & scoring
- Weekly dashboard & reporting
- Sales coaching & follow-up cadence
Result: Predictable move-ins and measurable ROI.
Fractional Marketing Leadership
Fractional Marketing Leadership
Fractional Marketing Leadership
Ongoing strategic partnership for operators who need executive-level oversight:
- Portfolio-level marketing strategy
- Budget oversight
- Performance reporting
- Team coaching
- Vendor oversight
- Campaign optimization
- Growth forecasting
Outcome: You gain senior-level leadership without the full-time salary burden.
Senior Living Marketing Consulting Services
Discover more about what we can do to help with your growth
With strategic, results-driven marketing, we deliver a proven track record of driving revenue growth and generating leads through integrated marketing and sales campaigns, cross-functional collaboration, and data-informed decision-making. We're skilled in leveraging consumer insights, digital platforms, and operational enhancements to deliver measurable outcomes. With strong communication, collaboration, ideation, results, and the ability to connect strategy, we help smaller operators grow.
- Over the past 9 years, over innovative marketing strategies played a pivotal role driving over 15,000 new residents/customers, generating billions in revenue with a 44x ROAs and 14:1 CLV:CAC ratio.
- We have developed innovative AI-driven retargeting campaigns, speed to lead focus, and implemented virtual sales assistants to enhance consumer experiences, resulting in a measurable 3% YoY increase in consumer tours and 18% in resident move-ins.
- Increased average occupancy by 16% across portfolios through targeted marketing campaigns, utilizing multiple channels including model driven direct mail, CTV, podcast, Broadcast, print, email marketing and automation, social media, geo-fencing, public relations, and paid search.
- Increased leads 9% across portfolios, while improving cost efficiency through lower CPL advertising and more targeted geographic and demographic investment.
Executive-Level Leadership Without Full-Time Overhead
What This Looks Like In Practice
Aligning Marketing with Sales Performance
Aligning Marketing with Sales Performance
We serve as a Fractional Marketing Partner, working with smaller operators to help with:
- Establishing clear cost per move-in benchmarks
- Evaluating marketing channel performance
- Optimizing media allocation
- Improving inquiry response standards
- Standardizing follow-up cadence
- Strengthening inquiry-to-tour conversion
- Improving tour-to-deposit outc
We serve as a Fractional Marketing Partner, working with smaller operators to help with:
- Establishing clear cost per move-in benchmarks
- Evaluating marketing channel performance
- Optimizing media allocation
- Improving inquiry response standards
- Standardizing follow-up cadence
- Strengthening inquiry-to-tour conversion
- Improving tour-to-deposit outcomes
- Implementing consistent reporting dashboards
This allows ownership and leadership teams to make informed decisions based on performance data rather than lead volume alone.
Aligning Marketing with Sales Performance
Aligning Marketing with Sales Performance
Aligning Marketing with Sales Performance
In many smaller portfolios, marketing and sales operate independently — resulting in:
- Slow lead response times
- Inconsistent follow-up
- Missed inquiry opportunities
- Marketing spend without accountability
- Unpredictable monthly move-ins
Our approach ensures that marketing strategy supports the realities of the sales process, helping community t
In many smaller portfolios, marketing and sales operate independently — resulting in:
- Slow lead response times
- Inconsistent follow-up
- Missed inquiry opportunities
- Marketing spend without accountability
- Unpredictable monthly move-ins
Our approach ensures that marketing strategy supports the realities of the sales process, helping community teams engage prospects more effectively and convert inquiries into move-ins with greater consistency.
Driving Predictable Occupancy Growth
Aligning Marketing with Sales Performance
Driving Predictable Occupancy Growth
By aligning marketing efforts with sales performance and implementing standardized reporting across the portfolio, operators gain:
- Greater visibility into funnel performance
- Improved conversion at each stage
- Reduced reliance on third-party referral sources
- More efficient use of marketing budget
- Increased census stability
The result is a more
By aligning marketing efforts with sales performance and implementing standardized reporting across the portfolio, operators gain:
- Greater visibility into funnel performance
- Improved conversion at each stage
- Reduced reliance on third-party referral sources
- More efficient use of marketing budget
- Increased census stability
The result is a more predictable and sustainable path to occupancy growth — without requiring unnecessary increases in marketing spend.